By Ken Winton, President & CEO
TO LOOK "BIGGER" AND "ESTABLISHED"
Home-printed business cards or cards printed with Microsoft clipart scream "small-time vendor" to your potential clients — and that is how they will want to compensate you.
TO ATTRACT MORE CLIENTS
Some clients look for a well-defined company, and "look and feel" may be one of their criteria for making a purchasing decision.
TO BRAND YOURSELF
If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity.
TO CONVEY THAT YOU ARE REPUTABLE
A logo and professionally-printed materials show that you are committed to both your business and to your clients.
TO GIVE CLIENTS A SENSE OF STABILITY
You may not have been in business "since 1958," but if you have invested in your identity, you are more likely to remain strong and relevant in the eyes of your customers. It goes a long way toward building that all-important "trust."
TO BE MORE MEMORABLE
Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients' minds when they need your goods or services.
TO EXPLAIN YOUR COMPANY NAME
If your company name contains a little-known word or an acronym, the logo can give visual clues to its meaning.
TO ENDEAR YOUR COMPANY NAME TO YOUR CLIENTS
A difficult-to-pronounce or hard-to-remember company name makes it challenging for clients to hire you. When potential clients need your services, they may not recall a tricky name. But if you reinforce the name with interesting, compelling graphics, they are more likely to remember you, pick up the phone, and hire you.
TO EXPLAIN AN UNUSUAL LINE OF BUSINESS
If your business is nontraditional or in a hard-to-explain industry, a logo can help to clarify exactly what it is that you do.
TO DIFFERENTIATE YOU FROM YOUR COMPETITION
A well-designed logo can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition.
TO STAND OUT IN YOUR FIELD
A well-designed logo and an identity system can put you far above the competition, especially when paired with a strong marketing program.
TO COMPLY WITH EXPECTATIONS
In some industries, a logo is just expected. In the creative services industry especially, having a logo is an industry standard.
TO SHOW YOUR COMMITMENT
Do it for the sense of personal pride that it will add to your practice.
Website Design & Development
[XHTML/CSS/Javascript/AJAX]
Web Application Development
[Ruby on Rails/Ruby/JRuby/MySQL/PHP]
eCommerce
[Custom Design/Shopify/Magento]
Content Management Solutions
[Custom CMS & Maintenance]
and more . . .
Resources
13 Reasons for a Good Logo
[by Ken Winton, CEO]
Seven Free Web Services You Should Know About
[by David Hughes, Lead Developer]
New Client Survival Guide
[by Concept Productions]